As with any commercial products that require advertising and marketing to be accepted by the market, social actions also require similar strategies to attract the public. Advocacy for behavioural changes and delivery of life-saving key messages also require a way to reach the public.
The use of effective, comprehensive, and creative communication practices and methods allows our messages to be received better by the public. Good communication and social marketing helps to increase public awareness and knowledge, which in turn influences public attitude and behaviour, demonstrate good practices that need to be disseminated, show the importance of behavioural change towards a certain issue, gain more support on a movement/ issue/ program, and much more.
OTMI can assist agencies and institutions in efforts to spread messages and important issues more effectively, extensively, and efficiently through methods that are both innovative and up to date. Our approaches to awareness raising include: social media campaign, PSA production, training and training module development, training video production, mobile phone application development, media relations training, and journalism training.