KICKSTARTING ALZHEIMER'S AWARENESS IN INDONESIA
Client: Grand Challenges Canada
Period: March 2014 - March 2015
“Kickstarting Alzheimer’s Awareness in Indonesia” is a project funded by Grand Challenges Canada as part of the “Stars in Global Health” program, which supports Bold Ideas with Big Impact, both in low- and middle-income countries and in Canada, to use scientific/technical, social and business innovation to address some of the most pressing global health challenges.
For this project, OnTrackMedia Indonesia (OTMI) worked in partnership with Alzheimer’s Indonesia (ALZI), a local non-profit organisation that aims to help and increase the quality of life for people with Dementia, Alzheimer’s, their families, and caregivers in Indonesia, through a variety of programs such as advocacy, awareness raising, capacity building, research and development, and internal strengthening.
OTMI and ALZI, supported by a wide array of stakeholders such as the Indonesian Ministry of Health and Ministry of Social Affairs, the provincial governments of DKI Jakarta, DI Yogyakarta and Semarang, The Embassy of Canada, Maverick, Juara Agency, EISAI, Prodia, ISMC and RUKUN Senior Living, conducted awareness raising activities in 3 major Indonesian cities, Jakarta, Semarang and Yogyakarta. Activities included; Memory Walks in each city to commemorate World Alzheimer’s Day and World Alzheimer’s Month; 2 national seminars held in Jakarta in September 2014 and April 2015; production and distribution of a 10 Warning Signs of Alzheimer’s and Caregiver Tutorial Video; a nation-wide writing competition open to the public, journalists, and health professionals; radio and TV appearances to promote the cause; and monthly caregiver’s meetings for people with family members who have Dementia and/or Alzheimer’s Disease.
The entire project resulted in over USD$ 2,000,000 (roughly IDR 20 billion) in PR value, and reached out to over 14 million readers and almost 52 million TV viewers and radio listeners in Indonesia. Post-project survey results also indicated a significant increase in the percentage of knowledge regarding Alzheimer’s Disease, from 39% to 75%.